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How to Create a Successful Company for the Future

According to Robert B. Reich, former U.S, Secretary of Labor, successful companies in the 21st Century will look dramatically different from the 1990's version. The biggest competitive headache of the future will be how to find and keep talented people. Mr. Reich believes there are six key components that will act as "social glues" of the future company.

1. Money
Financial incentives will still be powerful motivators, but the best employees in the future will want more than money. Stock options will become the choice for companies who want to remain ahead of the competition.

2. Mission
Talented people want to be part of something they can believe in. They want challenging work where they can make a difference. Leaders of future successful organizations must establish a mission that will energize bonds of trust and mutual commitment.

3. Learning
The best people want to join an organization where they will have a chance to learn continuously. They want to be intellectually challenged. Learning new skills and sharing ideas will benefit employee and employer.

4. Fun
Simply put, if work isn't fun, it won't attract today's most talented worker. Successful companies of the future will connect people's natural spirit of fun to company strategies where this spirit of fun can do the most good.

5. Pride
Talk to any employee of a thriving enterprise and you will note a tremendous sense of pride, a sense of belonging. The most talented employees will speak with enthusiasm about company accomplishments and co-workers contributions.

6. Balance
The most successful companies in the future will be those who recognize their employees need a balanced life outside of work. They will actively encourage "balance."

The 21st Century market leaders will never take employee loyalty for granted. They will understand that their most talented employees will have many options. Leadership in the future will create strategies that are mutually advantageous for employees and for the company.

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