Employees with competency in customer focus combine the associated soft skills (being nice and friendly to customers and making them feel important) with meeting customer expectations about products and services. Having customer focus is a skill that comes naturally to some, but is largely an attitude that trickles from the top down.

Being customer focused is an effort put forth by the entire organization.

It’s not only a competency your employees need to embrace, but it’s a defining factor that could make or break your business.

In this competency guide, you’ll learn:

• How to develop customer focus in yourself and others
• Tips for building a customer-centric organization
• Supporting behavior statements and development activities